The theme for the next Beyond 2020 sustainability unconference, to take place on January 21st, 2010 is
Growing the choir: Engaging business leaders in sustainability
The sustainability conversations at Beyond 2020 and elsewhere in Portland tend to be productive and reinforce the community spirit. Often, though, they feel like “preaching to the choir”, as one Beyond 2020 participant said. In order for sustainability to become the default way of doing business, the community of business leaders who value the planet and people as well as profit needs to grow.
Who could we be talking to besides ourselves? What is the best way to engage business leaders who hold different values (for example, profit over planet)? How do people shift from a focus on narrowly defined self-interest to valuing community and environmental goals?
What are the obstacles for adopting sustainability in business and how do we overcome them? How can we make sustainability more comprehensible, appealing, and inclusive? What immediate and long-term actions can we agree to take to grow the choir?
Come to the next Beyond 2020 to offer and seek answers to these questions.
Submit your session proposals in Sessions page Comments, and join us on January 21st to lead your session.
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